SALVATION ARMY // RED KETTLE REASONS

 

It started with one man, Captain Joseph McFee, in San Francisco in 1891. Since then, the Red Kettle has become an icon of the Holiday season and one of the primary fundraising vehicles for an organization that serves nearly 25 million people every year.

 
 

Partner:  Salvation Army

Advertising Agency:  The Richards Group

 

Directed by:  Trey Hill

Written by:  Tara Kirk

Art Director:  Dan Case

Agency Producer:  Bridget Fontenot

Producer:  Nancy Williams

Photographed by:  Ryan Booth 

Executive Producer:  Sam Ditore

Post:  Lucky Post

 
 

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